Pinterest's newest tool aims to give retailers a better sense of the types of content that perform well on its platform to help them improve their pins.

Pinterest’s newest analytics tool aims to give retailers and other marketers a quick way to see how their pins are performing without having to leave their feed.

When a marketer is signed into her Pinterest for Business account, she’ll see an icon on each pin that shows the post’s engagement. When clicked on, the icon opens a pop-up window that shows information such as how many times the pin has appeared on Pinterest, and how many close-ups, clicks and saves the pin has receivPinterest pushes retailers to improve their pinsed.

“Stats like these make it quick and easy to see which pins are meeting your business goals, so you can create more winning pins in the future,” Kate Allchin, Pinterest’s U.K. content and community manager, writes in a blog post.

The icon aims to encourage retailers and other marketers to edit and adjust their pins, which is important on Pinterest because pins can have a long life after they’re created.

“The longer your pin is on Pinterest the more impressions and engagements you’ll get,” Allchin writes. “With these stats, you’ll get a better sense of how your numbers stack up over time so you can evaluate the true effectiveness of your content.”


The simple metrics tool is the latest move by Pinterest to bulk up its advertising tools. For instance, this week it announced it is bringing its visual search technology to its ads. That came on the heels of its launch of Promoted App Pins in March, search ads in February and a number of e-commerce-oriented ad tools last year.