Cesium, a distributor of mobile phone covers and other mobile device accessories, is growing its sales to large as well as small retailers and consumers across Canada.
The privately held company doesn’t report full financial numbers, but its annual revenue is between $50 million and $70 million, following steady growth over the past seven years, says Adhurim Murtezai, e-commerce team leader.
Cesium’s growth has picked up steam in the past few years, as a new mix of business operations technology has helped it quicken and increase the accuracy of order management. Prior to deploying its current technology platform, it had to manually enter into its enterprise resource planning, or ERP, system orders received from large retailers through a dated EDI system.
Its current technology automates that process. Orders received from large retail chains through EDI, and orders received from small retailers and individual consumers through its self-service e-commerce site, CesiumOnline.com, all get automatically entered into a NetSuite ERP system it installed four years ago. “We don’t have to create orders manually anymore,” Murtezai says. He adds that the new system has vastly increased the level of accuracy and speed with which Cesium now processes orders from large retail chains including Wal-Mart Stores Inc., Staples Inc. and Best Buy Co. Inc.—its biggest source of growth—as well as small retailers and consumers.
Cesium uses supply chain software from CommerceHub and TrueCommerce, a HighJump Software Inc. company, to receive EDI orders and automatically enter them into its NetSuite ERP system for updating customer activity, inventory levels and financial records. Cesium operates its self-service e-commerce site for small retailers and consumers on Magento Commerce software from Magento Inc.
Cesium ships bulk orders directly to retailers, but it drop-ships orders from manufacturers to consumers as well as some retailers. It distributes products for more than three dozen brand manufacturers, including Otterbox, Plantronics, Moshi, Samsung and BlackBerry.
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