TORONTO, Dec. 12, 2016– dubdub, a Toronto-based tech company in the mobile space, today announces a partnership agreement with L’Oréal Canada to enhance and accelerate their influencer marketing programs.
dubcandy is a brand new video application, available on both iOS and Android, that for the first time unlocks the power of independent video content creators to generate direct sales by turning any video into a shoppable video. The ability to measure and attribute sales to specific influencer content is a unique benefit in terms of ROI, but also in terms of being able to refine and modify their messaging for new audiences. Forward-thinking brands are realizing the huge potential upside in unleashing the distributed nature of influencers – both established influencers and the growing volume of micro-influencers – who are passionate about their brands and products.
“It’s amazing to work with an iconic global company like L’Oréal Canada who is genuinely looking to innovate its marketing efforts,” said dubdub CMO, Hilton Barbour. “L’Oréal Canada is actively using dubcandy to optimize their influencer campaigns and that highlights how astute brands want new ways to engage their consumers, but require a simple way to attribute direct sales from authentic content creators. It’s going to be fascinating to see how dubcandy can help them do both.”
The power and importance of influencers continue to grow exponentially, particularly as advertising legislation and ad-blocking technologies plays havoc on traditional advertising channels. Data-driven campaigns have become the new norm, and now both influencers and brands are demanding a way to calculate and track the ROI of their video content. Through dubcandy’s dashboard, influencers and brands can keep track of important metrics to assess success.
“We are happy to partner with dubdub and the dubcandy app. We are always looking for ways to innovate and be ‘digital first.’ E-commerce acceleration is part of our growth strategy in Canada and as a longtime advocate and supporter of influencer marketing, we feel that partnering with influencers through innovative e-commerce initiatives is the new way to operate,” said Stéphane Bérubé. Vice-President and CMO, L’Oréal Canada. “dubcandy is helping us convert content into e-commerce sales. This will definitely change the way we produce in-house video assets and the way we work with influencers in the future. dubcandy is helping us elevate our influencers’ partnerships and launch a new compensation model that will be directly linked to the influencer’s branded content reach and engagement.”
For more information or to download dubsuite and dubcandy, please visit www.dubdub.com.
About dubdub
dubdub is a tech company democratizing mobile video creation and monetization for all. With dubsuite, the company is revolutionizing video content creation by harnessing the power of today’s smartphone cameras. Bloggers and consumers can create, edit and post quality videos all within the dubsuite mobile app, and with dubcandy, they can monetize those videos. Users can record, cut and edit multiple videos and add rights-free songs or music from their own library, images or text to create one shareable video all while on-the-go. dubsuite’s point-and-click video editing app and technology is patent-pending. The app is available for free download in the App Store. Please visit www.dubdub.com for more information.
About L’Oréal Canada:
L’Oréal Canada is a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L’Oréal Canada had sales of $1.054 billion in 2015 and employs more than 1,300 people. The company holds a portfolio of 35 brands, encompassing all aspects of beauty, and is present across all distribution networks: mass market, department stores, salons, pharmacies, drugstores, and branded retail.
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