Digital marketing vendor Criteo S.A. and its retail clients are rapidly adjusting to consumers’ shift to navigating the internet on mobile devices. Nearly 57% of Criteo’s revenue stemmed from mobile ads they placed for their clients during the third quarter, the vendor reported today. That’s a marked seven percentage point increase from the same revenue stream in the second quarter.
The mobile shift comes amid an increasingly fragmented e-commerce landscape in which many shoppers toggle between devices as they shop online. The vendor’s universal match technology attempts to stitch together consumer profiles across devices using anonymized customer-relationship management IDs that are pooled together within Criteo’s system.
Roughly 52% of the vendor’s revenue—excluding traffic acquisition costs—relied on its universal match technology, the vendor says. That’s up five percentage points from the second quarter. The technology enables Criteo to identify when a consumer logs into one device with one retail advertiser and on another device with another retail advertiser as long as the CRM ID is the same.
Criteo says its acquisition of HookLogic Inc., which offers technology that places targeted ads on the websites of such retailers as Wal-Mart Stores Inc., No. 4 in the Internet Retailer 2016 Top 500 Guide, and Target Corp. (No. 22), should close in the coming weeks.
For the third quarter ended Sept. 30, Criteo reported:
- Revenue of $423.9 million, up 27.4% from $332.7 million during the same period last year.
- Net income of $14.7 million, up 153.4% from $5.8 million.
- 12,882 clients, up 38.7% from 9,290 a year earlier.
For the first nine months of the year, Criteo reported:
- Revenue of $1.232 billion, up 33.0% from $926.2 million during the same period last year.
- Net income of $46.6 million, up 100.0% from $23.3 million.