London, UK – 27th October 2016 – Astound Commerce, the global ecommerce provider, today revealed its key role in the launch of two new customer websites for Mothercare, the leading global retailer for parents and young children. As a result of the revamped Mothercare and Early Learning Centre websites, the retailer has reported a 40 per cent week-on-week growth in revenue thanks to the trialling of new ‘endless aisle’ technology.
Following a competitive pitch, Astound Commerce was selected for its strong track record in helping a number of the UK’s leading brands achieve a full omnichannel retail experience. Previously built on a fragmented codebase, which made it highly difficult to introduce innovative features, Mothercare recognised that its online retail presence was in need of an overhaul. The platform redesigns were delivered in just nine months.
84% of Mothercare’s online traffic stems from mobile, and while the retailer already had an existing mobile platform, this was not up to scratch with the expectations of today’s digitally savvy parents and parents-to-be. Astound Commerce worked closely with Mothercare to conduct an extensive UX design analysis to improve the tablet and mobile journeys.
The seamless omnichannel experience now boasts two new customer tools: instore iPads which have enabled the retailer to implement ‘endless aisle’ technology, and one which empowers customer service advisors with greater online visibility to help deal with enquiries. In addition, Astound Commerce introduced a three-step checkout process to speed up purchases and new store locator technology.
“Astound Commerce has enabled us to introduce a truly omnichannel approach. The launch of slicker, faster and more user-friendly websites along with a whole host of new features is a key step in our digital transformation journey,” said Gary Kibble, Global Brand and Marketing Director at Mothercare. “The Astound team worked hard to ensure the new platform was up and running ahead of peak trading, and the project had a hard go-live date. We’re very pleased with the finished product.”
Pete Youell, European Technical Director at Astound Commerce added, “Astound Commerce spear-headed the full technical implementation of Mothercare’s websites, building the platforms from the ground up, re-writing the code to follow industry best practice and harnessing the latest Salesforce Commerce Cloud features. Overall, the new platform is more streamlined and easier to build on; by futureproofing its platform today, Mothercare has created a great foundation to grow and scale its business in the years to come.”
About Astound Commerce
Astound Commerce is an award-winning global digital commerce provider. We combine strategy, technology, and interactive marketing services for many of the world’s leading brands and retailers. With a broad set of technology, digital, and e-business solutions, we can power every aspect of your online business, and integrate across all marketing channels.
We work with the world’s leading technology providers to make sure your brand reaches its full potential in the digital space. We deliver enterprise-class digital commerce solutions on the industry leading platforms: Demandware, IBM WebSphere Commerce, SAP Hybris, Magento®, MarketLive Kibo®, and NetSuite. We use these cutting-edge platforms to create flexible, customised solutions that are robust, capable, and ready to handle even the highest traffic volumes.
With over 600 skilled professionals in our teams worldwide, we’ve delivered successful online experiences for many of the world’s most iconic brands, including adidas®, Versace, Men’s Wearhouse®, Jimmy Choo, L’ORÉAL, and CrocsTM.
About Mothercare
Mothercare is a global retailer that has been caring for parents for over 50 years. With more than 1,500 stores in more than 60 countries including Early Learning Centre stores, Mothercare is loved and trusted by families across the world. Mothercare provides parents and parents-to-be with everything they need in one place, offering great quality and innovative products, from pregnancy to 8 years.
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