BOSTON – Sept. 15, 2016 – Starting today, companies can discover and learn about Mirakl’s state-of-the-art software solution that allows B2C and B2B companies to launch and operate their own online marketplace without the risks and costs associated with internal development.
The Mirakl Marketplace Solution integrates with the IBM’s Websphere Commerce platform, and simplifies the process of scaling product assortment by uniting multiple vendors on one platform. This offers consumers more choice and competitive prices. Mirakl’s Marketplace Platform includes rapid seller onboarding processes, easy product category mapping tools that allow sellers to be up and running in minutes, and monitoring and intelligence tools to ensure seller performance. Mirakl’s ability to integrate into WebSphere Commerce allows brands and retailers to quickly launch a marketplace initiative.
Designed to help Chief Marketing Officers (CMO) and their teams build proficiency and experience, THINK Marketing delivers news and thought leadership content from the industry’s top marketing influencers and news outlets. The news content links to learning materials, demonstrations, and trials from a variety of vendors around topics such as campaign management, digital marketing and analytics. Through these assets, marketers can gain a deeper knowledge and, when ready, match their needs with solutions from IBM and more than sixty marketing technology companies from around the globe.
“At Mirakl, we are focused on offering our customers an innovative path to achieving a multifaceted omnichannel customer experience through our online marketplace solution,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “IBM’s THINK Marketing program is a perfect fit for our marketplace philosophy, as Mirakl will be able to access new types of clients and provide them with the latest information on our offering.”
“We are excited to welcome Mirakl to THINK Marketing,” said Maria Winans, CMO, IBM Commerce. “Together we will not only inform and educate marketers, we will provide guidance as they look to chart their own business transformation.”
To learn more about Mirakl’s Marketplace Solution, visit THINK Marketing.
About Mirakl
Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations large and small, including Best Buy Canada, Woolworths, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords, Menlook, Oclio, The Beautyst and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information:www.mirakl.com
For more information visit: ibm.com/marketing and follow on Twitter at @IBMforMarketing or the hashtag #THINKMarketing
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