Black Diamond, a supplier of mountain climbing and skiing gear and apparel to retailers and consumers, is seeing the light of a mobile app that is replacing a less useful catalog that costs $300,000 to print.
With most of Black Diamond’s $150 million in annual sales to business customers, the company relies heavily on a team of 49 sales reps traditionally armed with a 300-page printed workbook published twice a year. But the workbook left the reps without a tool for providing customers with updated information on the latest products and prices.
A new mobile app is changing that. Sales reps can now show customers product videos, 3-D computer-assisted design or CAD illustrations along with the latest product details and pricing, marketing director Eric Wynn says.
For more about Black Diamond’s mobile app and its evolving sales strategy, click here for the full story on MobileStrategies360.com.Favorite