Black Diamond, a supplier of mountain climbing and skiing gear and apparel to retailers and consumers, is seeing the light of a mobile app that is replacing a less useful catalog that costs $300,000 to print.

With most of Black Diamond’s $150 million in annual sales to business customers, the company relies heavily on a team of 49 sales reps traditionally armed with a 300-page printed workbook published twice a year. But the workbook left the reps without a tool for providing customers with updated information on the latest products and prices.

A new mobile app is changing that. Sales reps can now show customers product videos, 3-D computer-assisted design or CAD illustrations along with the latest product details and pricing, marketing director Eric Wynn says.

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