Digital marketing vendor Criteo’s revenue rose 37%.

Mobile advertising accounted for half of Criteo S.A.’s revenue in the first quarter, the digital marketing vendor reported today. That’s the first time mobile ads have reached 50% for the vendor.

Criteo’s revenue rose 36.4% in the first quarter, or 39% when accounting for currency fluctuations.

“2016 is off to a strong start and our pipeline of exciting new products will continue to fuel high growth,” says Eric Eichmann, CEO.

Among the products driving Criteo’s growth is its integration with Facebook Inc.’s dynamic product ads, which let merchants upload their entire catalog, then automatically target consumers with ads featuring products they’re likely to be interested in. Criteo says it helps nearly 5,000 of its 10,962 clients target the ad format at consumers on both mobile and desktop devices.

For the first quarter ended March 31, Criteo reported:

  • Revenue of $401.3 million, up 36.4% from $294.2 million during the same period last year.
  • Net income of $18.5 million, up 36.0% from $13.6 million.
  • 10,962 clients, up 40.0% from 7,832 a year earlier.