Target Corp.’s in-store couponing Cartwheel app will flip out more deals to shoppers, the retailer recently announced.

The app is adding digital versions of coupons national consumer goods manufacturers offer, often in Sunday newspapers or shopping supplements. They are single-use, dollar amount discounts as opposed to the percentage-off discounts Cartwheel has offered, says Target, which is No. 43 in Internet Retailer’s 2016 Mobile 500.

With this new initiative, Target is offering about 40 manufacturer coupons in Cartwheel, a Target spokesman says. Popular manufacturer discounts so far include 50 cents off Honey Nut Cheerios and $1 off Edge or Skintimate Shave Gel, Target says. Cartwheel receives the manufacturer deals via digital coupon aggregator Quotient Technology Inc., formerly

Typically, the Cartwheel app has about 500-700 offers available, ranging between 5% and 40% off of items, he says. Target offers these deals to shoppers, not manufacturers. Since Cartwheel’s launch in 2013, Target shoppers have saved $475 million because of Cartwheel app discounts, the retailer says.

Target shoppers have requested these types of coupons in Cartwheel as a way to consolidate all of their coupons in one place, the spokesman says.


Target also recently included indoor maps in the Cartwheel app so shoppers can find exactly where products are in their local store.

In another mobile move, Target also announced in August that it is testing beacons at 50 stores to send deals and discounts to shoppers’ smartphones based on their location within a Target store. The beacons send offers to shoppers who have downloaded the flagship Target app for iPhone, and are not connected with Cartwheel, the spokesman says.  Beacons are small wireless transmitters that can sense a smartphone’s location via Bluetooth low energy.

Target’s Cartwheel app is the fifth most-popular U.S. retail app, as ranked by iOS and Android downloads for the year ended September 30, 2015, according to mobile app analytics firm App Annie. Cartwheel is even more popular than Target’s main app, which ranks No. 9.

Mobile apps are the No.1 place shoppers look for coupons, according to “The State of Coupons and the Role of Mobile,” conducted by mobile couponing vendor RetailMeNot and location analytics vendor Placed. The survey polled 10,843 U.S. consumers in October and November 2015. The survey found that 42.8% of consumers look for coupons in a mobile app. Also, 14.9% of consumers look for coupons while they are in a store, according to the study.