FedEx Corp. on Tuesday rolled out FedEx CrossBorder as the new iteration of Bongo International, its service to help North American retailers and brands sell online to consumers in more than 200 countries and territories. FedEx bought Bongo in December 2014.
“FedEx CrossBorder addresses international purchasing obstacles with a seamless checkout and delivery approach that accepts over 80 currencies, provides 15 payment options, manages multiple delivery options, and offers credit card fraud protection, all through a single platform,” says Chip Hull, vice president, FedEx CrossBorder, a subsidiary of FedEx Trade Networks. FedEx Trade Networks is the shipping company’s international freight forwarding arm.
“Only about one-third of U.S. based global e-commerce sites accept foreign currencies, and research tells us that customers are more likely to abandon shopping carts that only show U.S. dollar pricing,” Hull says.
The name change to FedEx CrossBorder from Bongo aims to highlight how business customers and consumers can tap FedEx’s global network, whether that involves its transportation fleet, research and development expertise, or information technology, Hull says. “We wanted to announce the name change before IRCE in June and because now is the time business people are thinking about solutions for upcoming peak seasons,” he says. IRCE, the Internet Retailer Conference & Exhibition, will be held June 7-10 at McCormick Place West in Chicago.
Top500Guide.com data shows that 11 retailers in the Internet Retailer Top 1000 use Bongo for international services, including Overstock.com Inc., No. 31 in the 2015 Top 500 Guide, and online home and office supplies retailer Cymax Stores Inc. (No. 216). Two retailers, Express Inc. (No. 102) and Orion Telescopes & Binoculars (No. 689), list FedEx as their vendor for international services, while 307 retailers in the Top 1000 use FedEx as their shipping carrier.
FedEx CrossBorder, which works within a retailer’s e-commerce platform and shopping cart platform, offers tools to help with regulatory compliance, secure payment processing, multi-currency pricing and credit card fraud protection. For a U.S. e-retailer, selling outside the country is as simple as a domestic transaction, Hull says. An order goes to a FedEx CrossBorder location—one on the East Coast and one on the West Coast in the United States. The service has three other freight forwarding centers: one each in the United Kingdom, Belgium and Peru.Favorite