Abercrombie & Fitch Co. today promoted the president of its Hollister brand, Fran Horowitz, to the newly created companywide position of president and chief merchandising officer. With the move, the retailer says it is discontinuing its CEO search as it plans to continue with its current governance structure.

Horowitz’s role involves overseeing all Abercrombie brands’ customer-facing activities, including e-commerce, marketing, inventory management and planning. She’ll report to Arthur Martinez, Abercrombie’s executive chairman.

The move comes as the apparel retailer has become increasingly focused on its omnichannel strategy, the successes of which it has been touting on its recent calls with analysts. For example, last month Jonathan Ramsden, the retailer’s chief operating officer, noted that Abercrombie’s omnichannel investments were delivering strong returns, with order-in-store “contributing significantly” to the company’s e-commerce growth.

Horowitz, who prior to joining Abercrombie in October 2014 worked as brand president of Ann Taylor Loft, will play a key role in expanding such initiatives, says Martinez. “Fran’s merchandising skills and her exceptional leadership, which has inspired associates to focus all their efforts on an intense understanding and commitment to our customers, has ignited a turnaround at our Hollister brand,” he says. “This promotion provides Fran the opportunity to play an even greater role in our future success as we focus on building shareholder value by positioning each of our brands for sustainable growth.”

The Abercrombie & Fitch brand president, Christos Angelides, who had worked at the retailer since October 2014, has left the company.

Abercrombie is No. 55 in the Internet Retailer 2015 Top 500 Guide.