Facebook Inc. wants a piece of TV’s advertising pie.

The social network is working with the Nielsen Co. to link Facebook video ad views into the research firm’s target ratings point metric, which measures the percentage of consumers who saw a particular ad.

In doing so, Facebook aims to entice retailers and other marketers to craft campaigns across TV and Facebook. The social network’s pitch is that advertisers can use its platform to reach consumers that its TV ads are missing.

And it has Facebook-sponsored Nielsen research to support that argument. The research firm finds that marketers who combine TV and Facebook video campaigns see, on average, a 19% jump in getting ads in front of their target audience to  than when they advertise only on TV. Across the 42 campaigns Nielsen analyzed, Facebook impressions were twice as likely to hit their target audience than TV impressions.

Another Facebook-sponsored Nielsen study, which examined seven recent campaigns, found that, compared with people who saw TV alone, people exposed to both TV and Facebook were more likely to remember an ad (they had a 3.2 percentage point increase in what Nielsen calls “ad memorability”) and to recall the brand and product highlighted in the campaign (they had an 11.5 percentage point jump in what Nielsen calls “brand linkage”).

Facebook also rolled out several new products, including “brand awareness” ads that let advertisers reach a large number of consumers to promote a company’s name and brand, such as Wal-Mart Stores Inc., No. 3 in the Internet Retailer 2015 Top 500 Guide. Advertisers will also be able to use Facebook to survey users on mobile phones about whether they saw an ad, a feature that had only been available on desktop computers, and they can add videos to its carousel ads.

Facebook’s announcements come amid New York City’s 12th Advertising Week, which runs through Friday.