The outlook appears bright and clear for CloudCraze LLC. The provider of Internet-hosted e-commerce software, which is designed to run on the widely used Salesforce.com technology platform, last week received an initial round of funding from veteran digital technology investment firm Aktion Partners.

“Aktion Partners has a proven track record of building high-growth commerce channels, and we couldn’t be more excited to work with them to help fill the market’s demand for more agile, effective and scalable commerce solutions,” CloudCraze president and CEO Bill Loumpouridis says. “Not only will this transition help us strengthen our position in the market, but it will also allow us to provide additional resources for new and existing clients.”

CloudCraze e-commerce software, because it was built on the Salesforce1 development platform, runs on the same cloud-based system that also runs Salesforce.com’s customer relationship management system and enterprise resource planning software from FinancialForce.com. That set-up can be particularly attractive to companies that also use the Salesforce CRM system, making it easier, for example, to tie e-commerce orders to customer records. And that can help companies better respond to customer needs with online marketing and web site product displays based on their customers’ buying patterns. Salesforce.com reported 2014 revenue of $5.37 billion.

Forrester Research recently listed CloudCraze among eight leading providers of business-to-business e-commerce software, noting that it offers good B2B e-commerce functionality and is particularly well suited for companies that also run their CRM software on Salesforce. One of CloudCraze’s challenges, Forrester says, is that it is not as well-known as other B2B e-commerce software providers.

But CloudCraze, with Aktion’s help, expects to change that. Aktion and CloudCraze both decline to reveal the amount of Aktion’s investment, but they note that Aktion is planning to use its expertise in e-commerce technology development to help CloudCraze build out its e-commerce technology platform and its market reach. Aktion’s past experience includes the development of e-commerce technology consulting firm Acquity Group, which Aktion sold in 2013 to the global professional services firm Accenture for $316 million. In another example of Acquity’s breadth of e-commerce expertise, some former executives of the firm head up a new e-commerce consulting service at Insite Software, which specializes in providing e-commerce technology to manufacturers and distributors.

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