Bracknell, UK– Displaydata, the number one provider of dynamic digital display solutions incorporating fully graphic ESLs, today announced a rollout of Displaydata’s new three- color electronic shelf labels with Delfi’s Breece solution in Kvickly Supermarkets. Kvickly Supermarkets, part of Coop Denmark, the largest grocery retailer in Denmark, will implement Displaydata’s Chroma, fully graphic ESLs, across 29 of its store locations.

Coop Denmark, in partnership with Displaydata’s partner Delfi Technologies, has already implemented electronic shelf labels in more than 300 of its stores including brands: Kvickly, SuperBrugsen, Dagli’ Brugsen and Irma. With this latest rollout, Kvickly stores will complete their installation of ESLs as well as being the first-ever rollout of Displaydata’s three-color, Chroma ESLs within Europe. Displaydata’s Chroma ESLs support three colors – black, red and ‘paper-white’ and are available in a range of sizes to suit a retailer’s requirements across all store formats.

“This is an exciting time for Displaydata as we look forward to Coop Denmark’s Kvickly Supermarkets implementing our three-color ESLs, our first Chroma rollout within Europe,” said Martin Smethurst, SVP, Global Sales and Marketing, Displaydata. “There continues to be an acceleration in interest from retailers wishing to amplify the in-store shopping experience and electronic shelf labels are the ideal technology platform for this. With the addition of a third color to our ESLs, our solutions are more compelling than ever to retailers looking to make an impact at the shelf edge. Displaying accurate and impactful price, product and marketing messages in the store, with the ability to change this and other content remotely in real time, enhances both the consumer experience and consequently the sales and margins of retailers using Displaydata ESLs.”

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