OnlineShoes.com has bought Shoes.com, which has sold online since 2000, from Brown Shoe Co.

The sale of Shoes.com by Brown Shoe, No. 190 in the Internet Retailer 2014 Top 500 Guide to OnlineShoes.com (No. 181) is immediate. Terms of the deal weren’t released by shoe manufacturer and retailer Brown Shoe, which is selling Shoes.com to concentrate on its other store and online retail brands including FamousFootwear.com, Naturalizer.com, SamEdelman.com, ViaSpiga.com among others. Bloomberg News reports that the shoes.com domain name itself “is worth $630,000, according to siteprice.org, based on search-engine visibility and traffic.”

“Since 2000, Shoes.com has helped us greatly advance our e-commerce efforts at a pace ahead of the industry and has also served as the platform for many of our branded wholesale e-commerce sites,” says Brown CEO Diane Sullivan. “While Shoes.com has been a beneficial part of our company, we believe now is the right time to focus our attention on Famous.com and our branded wholesale e-commerce sites, as we continue to expand and invest in more strategic omnichannel, online and mobile efforts. With over 1,000 brick-and-mortar locations, an established online presence and over 1 million mobile app downloads, we believe Famous Footwear will be the leading omnichannel destination for the footwear industry.”

Brown Shoe sold $133.8 million online last year, according to Internet Retailer estimates. That’s up 3% from $129.9 million in 2012. And Onlineshoes.com sold $141 million online last year, according to Internet Retailer estimates, an increase of 8.7% from $129.7 million in 2012.

“Shoes.com has a strong history with top-tier brands and a commitment to providing an unparalleled shoe-shopping experience,” says Roger Hardy, CEO of OnlineShoes.com and Shoeme.ca. “Shoes.com’s experience in the industry will be invaluable to all of our brands, as Shoeme continues its rapid expansion.”

Roger Hardy, who helped sell Canadian contact lens and eyewear online retailer Coastal Contacts in August used his investment company, Hardy Capital Corp., along with a small group of Canadian investors, to acquire Seattle-based OnlineShoes.com and ShoeMe.ca, an online footwear retailer headquartered in Vancouver. Bloomberg News reports that Hardy is projecting $315 million in combined sales in 2015 for the companies.

Bloomberg News contributed to this story.