Cake decorating leader brings more than 80 years of decorating expertise to the iPad.  Wilton’s new iPad app provides access to more than 3,000 cake and treat ideas, recipes, how-to videos and decorating techniques.

Woodridge, Ill., — August 23, 2011 — Wilton Enterprises, the industry leader in cake decorating, quality bakeware and food crafting for more than 80 years, unveiled a new iPad application which brings the world of cake decorating to the popular, interactive tablet device.

The free Wilton Cake Ideas & More app enhances the way decorating enthusiasts browse and access Wilton’s wealth of information, including more than 3,000 cake and treat ideas, recipes, how-to videos and decorating techniques. In addition, the app brings the ideas from the highly-anticipated annual Wilton Yearbook of Cake Decorating online for the first time.

“We are committed to evolving the cake decorating experience by bringing a traditionally offline activity to life across emerging platforms such as the iPad,” says Eric Erwin, executive vice president of marketing and product development for Wilton. “Our new app offers a visually vibrant, engaging and interactive experience to decorators everywhere.”

The Wilton iPad app follows the recent introduction of the company’s mobile optimized website and interactive QR codes on in-store packaging and displays. These initiatives are part of Wilton’s “empower everywhere” campaign, designed to bring the company’s vast expertise, ideas and advice to decorating enthusiasts wherever they happen to be and however they choose to access it. The app enables decorators to find the perfect treat to decorate for any occasion, providing step-by-step techniques and recipes in an approachable and interactive, touchscreen format. 

Key features of the Wilton Cakes & More iPad application include the ability to:

•     Browse large and vibrant photos of more than 3,000 amazing cake, cookie, cupcake, and other treat decorating ideas

•     Filter ideas by treat type (e.g. cookie, cupcake, etc), occasion, theme, idea rating and difficulty level

•     Search ideas by keyword

•     Enable a ‘Decorate Mode’ for any idea which makes it easier to follow step-by-step instructions on screen while decorating

•     Bookmark favorite ideas

•     Read ratings and reviews of treat ideas from other decorators

•     Access questions and answers from the Wilton community relating to specific treat ideas

“Our core consumers are increasingly on the move and as a result, demand more accessible and portable ways to interact with the Wilton brand when planning their next celebration,” adds Erwin. “In addition to the Wilton iPad app, we will continue to invest in reaching our consumers with rich content via their preferred communication platforms. By doing so, we can extend our legacy of inspiration, information and instruction to the broadest audience. For over 80 years, Wilton has been empowering cake decorators through various offline and online channels and our iPad app is a continuation of that goal.”

The Wilton iPad application is now available for download from the Apple iPad App Store.

About Wilton Enterprises

Wilton Enterprises, based in Woodridge, Illinois and founded in 1929, is the leading food crafting company in the industry, with the number one position in cake decorating and bakeware. Wilton classes, publications and products help millions of people create impressive party desserts. For the latest information on products and ideas for all occasions, visit www.wilton.com. To locate the closest Wilton® Method Cake Decorating class, call 800-942-8881 or visit www.wilton.com.

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