The network reaches 35 million shoppers at the point of purchase.

Scottsdale, AZ, November 3, 2010 – WinBuyer, the leading provider of value added retail monetization solutions, announces today at ad:tech New York its launch of the Shoppers Audience Network, the largest online display ad network offering ad units directly on retailer’s websites.

The Network enables marketers to reach 35 million unique US shoppers per month via targeted segments, directly at the point of purchase and to advertise where it really matters.

The Shoppers Audience Network provides:

• Access to display advertising space on 300 leading online retailing websites including Overstock.com and Bidz.com

• Audience reach of over 35 million US unique shoppers per month

• Segmentation by product categories – electronics, jewelry, home & garden, office supplies, media, tools, music, sports & outdoors, health & beauty and toys – made possible by WinBuyer’s technology

• Additional segmentation available by retailer, location or demographics

• Relevancy algorithm ensures optimized targeting of display ads

• Creative running in IAB approved formats – medium rectangle (300 x 250 pixels), leaderboard (725 x 90 pixels) or wide skyscraper (160 x 600 pixels)

“With 97% of website visitors leaving retail websites without making a purchase, today’s retailers understand the importance of monetizing their traffic as an incremental revenue stream to complement merchandise sales,” said Mr. Miki Balin, Founder and President of WinBuyer. “Now WinBuyer enables retailers to increase non-merchandise revenue while providing marketers with an opportunity to engage shoppers with a purchase intent.”

Marketers benefit from advertising with the Shoppers Audience Network because users have the intent to shop when visiting an online retailer’s product pages. Furthermore, the Shoppers Audience Network is the only on-site ad network that enables marketers to select the product category in which their display ads will appear, made possible by WinBuyer’s proprietary commerce extraction technology.

For example, a shopper looking for a digital camera on a retailing website will be exposed to category & product relevant display ads that will help the shopper make a more educated purchase decision. The Shoppers Audience Network complements WinBuyer’s Onsite Comparative Pricing application in that both offerings are technology-driven solutions that enable online retailers to increase page revenue while maximizing retailer traffic. For more info visit: http://www.winbuyercorp.com/advertisers.aspx

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