CAMBRIDGE, Mass., May 26, 2010 – Sedo, the leading online domain marketplace, today announced it will support the highly anticipated introduction of the .CO top level domain name (TLD) by powering an historic charity auction for E.CO. The auction, which runs from June 7 at 12 pm EDT to June 10 at 4 pm EDT, will be hosted by .CO Internet S.A.S. at the Internet Week conference in New York City. The last hour of bidding – June 10 from 3-4 pm EDT — will be conducted live from Internet Week’s broadcast stage and simulcast at both the Internet Retailer (Chicago) and TRAFFIC (Vancouver) shows, allowing conference attendees at all three events and online participants from around the world to be a part of the action. All proceeds will go to the charity of the buyer’s choice.
“With the launch of .CO, we are witnessing the introduction of one of the most valuable domain extensions on the market — one that provides so many unique branding opportunities for Internet users across the globe,” said Kathy Nielsen, director of sales at Sedo.com. “We are excited to be part of this historic event and hope to leverage this unique opportunity to continue educating the market on the critical role a domain name strategy plays in the success of any marketing campaign.”
The .CO extension has been named one of the most highly anticipated domain launches since .COM, simply because of the infinite opportunities it provides Internet users, and its instant appeal given short, meaningful names are so rare and difficult to obtain. Considered a unique and exciting alternative to the .COM extension, .CO has many more potential uses for Internet users looking to expand their brand online.
Many different types of organizations will be able to benefit from what .CO has to offer, including companies, communities, corporations and other non-profit and/or commercial endeavors. Some early adopters that have already started building websites on .CO domains include the popular political website Politico.com, which recently launched a branded url shortener at politi.co; and the popular blog TechCrunch, which is hosting the TechCrunch Disrupt 2010 conference at www.Disrupt.co.
The E.CO auction marks the beginning of a new era online — it is the very first .CO domain auction available, providing Internet users with a limited opportunity to purchase one of the shortest, most meaningful domain names in the world. Domain names of this nature are highly valuable because they are more memorable and extremely rare, presenting an incredible branding opportunity for marketers to successfully build or extend their web presence.
“The .CO extension presents a very unique opportunity for businesses and organizations. E is one of the most sought after single characters, and paired with the .CO extension, the domain is a short and memorable name that could represent an ecommerce, email, eco-friendly, entertainment or education-themed site. The possibilities are endless,” said Juan Diego Calle, CEO of .CO. “.CO is the only truly global, recognizable and credible domain available in the world today and we are very excited to be working with a strong partner like Sedo to help us introduce this truly unique top level domain to the world.”
To learn more about .CO and the E.CO auction, please visit: www.e.co
About .CO
.CO Internet S.A.S. is the Registry Operator for the .CO top-level domain. .CO Internet was formed by a strategic venture between Arcelandia S.A. and Neustar, Inc. The .CO domain offers individuals and businesses a truly global, recognizable and credible option in branding their online presence. Thanks to leading-edge technology, enhanced security and unprecedented rights protections for trademark owners, the .CO domain is poised to become the world’s next premier web address. For additional information, please visit www.COinternet.co.
About Sedo
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 16 million listings. The success of Sedo’s model has attracted a global membership base of more than 1 million domain professionals. Sedo is owned by Sedo Holding AG (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com). For additional information, please visit them online at www.Sedo.com or on Facebook at www.Facebook.com/Sedo and on Twitter at www.Twitter.com/Sedo.
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