Leading Merchandising Product Expands Omniture`s Suite of Online Business Optimization Applications With Customer-Centric Merchandising for eCommerce Businesses and Retailers
OREM, UT, Dec 10, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that recently acquired Mercado Ignition, designed for comprehensive online merchandising management, has been re-launched as Omniture Merchandising(TM). Omniture Merchandising deepens the company`s suite of conversion capabilities by enabling retail merchandising managers to more easily deploy customer-centric and potentially revenue-accelerating merchandising strategies.
Omniture Merchandising puts control in the hands of merchandisers and marketers so they can seamlessly manage online merchandising efforts, even across multiple brands, departments and product lines. It also allows incorporation of user-generated and social media content, such as product reviews, into the online merchandising mix, to better help shoppers refine their selections and give them more confidence in their purchasing decisions.
“Omniture Merchandising is integral to our efforts to better engage with our customers and ensure we are meeting their online needs through a dynamic and tailored retail experience,” said Michael Relich, SVP and CIO, GUESS, Inc. “The solution is flexible in that it allows us to create targeted landing pages to connect shoppers with the right products, regardless of whether they came to us by way of a promotional email, search engine or organic search traffic. The intuitive and easy-to-use interface allows our business users to make seemingly complex merchandising enhancements, without needing technical expertise.”
Key Features of the Omniture Merchandising Solution Include:
- Commerce Merchandising Console(TM) — An intuitiveinterface to manage merchandising strategies such as cross-sell,up-sell, promotions, and landing pages across online channels
- Intuitive Shopping Interfaces — attribute-driven productnavigation, selection and comparison to guide shoppers to a quickpurchase decision
- Built-in Shopper Vocabulary — Pre-built and extensiblelinguistic and domain dictionaries for specific retail segments enhanceshopper/product matches by emulating an experienced salesassociate
- Metrics Driven Merchandising(TM) — Integrate with onlinebusiness analytics to execute sophisticated merchandising strategiessuch as seasonal campaigns
- Social Merchandising — Integration with customer-generatedproduct reviews and tags allow merchants to deliver a new level ofmerchandising authenticity that often results in higher conversionrates for reviewed products
“Retailers and eCommerce businesses are looking for increased efficiency without compromising visitors` shopping experience. Omniture Merchandising, together with industry leading Web analytics from SiteCatalyst, provides a compelling solution to accomplish both these goals,” said Brett Error, executive vice president of products at Omniture. “We plan to continue to invest in Omniture Merchandising and our suite of online business optimization applications to empower merchandisers with real-time and actionable insights into their online store.”
For more information about Omniture Merchandising, visit www.omniture.com or call 877.722.7088.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture`s software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture`s 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com
Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture`s quarterly report on Form 10-Q for the three months ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company`s expectations.
Omniture Press Contact:
Dariana Lau
415.963.9459