MyLifetime.Shop.com Launches to Provide Lifetime’s Digital Audience with Seamless E-commerce Features and Integrated Shopping Experience
NEW YORK AND MONTEREY, CALIF – – MyLifetime.com, Lifetime Networks’ ultimate digital destination for women`s entertainment and escape and SHOP.COM, the destination comparison shopping engine designed for women, today announced a partnership to create a dynamic, co-branded shopping Web site called myLifetime.Shop.com (http://mylifetime.shop.com).
The site, which will be integrated within myLifetime.com, features SHOP.COM’s multi-merchant marketplace of thousands of trusted brands and full offering of shopping tools and functionality. The co-branded site marks the first-ever e-commerce initiative for Lifetime’s online community and highlights the continued growth of Lifetime Networks as the leader in women’s entertainment across all platforms.
SHOP.COM’s unique features and more than 2,000 retailers will give myLifetime.com’s audience the flexibility to make purchases from specific retailers and find the best product for the best price in these uncertain economic times. Additionally, users will have access to community tools, user polls and weekly e-mail and mobile newsletter tips providing them with the latest updates on their favorite products and purchases.
Driven by its unique combination of social networking, video, games and lifestyle content, Lifetime Digital has seen unprecedented growth in the past year. Page views soared 192 percent, visits increased 67 percent and unique visitors jumped 51 percent since last October. MyLifetime.Shop.com will build off this success by featuring products and collections that are relevant to Lifetime’s digital content. Online content about celebrity style on the red carpet, for example, will be enhanced by relevant dresses and fashions that can be found at SHOP.COM’s multi-merchant marketplace. MyLifetime.Shop.com will offer all the features and functionality enjoyed by SHOP.COM users, including OneCart, a universal shopping cart, and other tools to enable consumers to share, compare and buy apparel and shoes, house wares, electronics and much more.
With the creation of the SHOP.COM destination on myLifetime.com, Lifetime`s digital audience of more than three million women will now be able to connect, play, share and shop all in one exciting destination,” said Kimberly Dobson, Vice President, Business Development, Digital Media, Lifetime Networks. Our goal is to offer women an unparalleled online experience and provide them with an integrated opportunity to browse and purchase items they`ve created through a dress up game, viewed in a celebrity photo gallery or enhance a sponsor`s ad campaign with a customized shop.
The partnership with Lifetime represents a strategic alliance that will help SHOP.COM to build our brand and continue to earn the allegiance of women looking for a first-tier shopping destination to help them save money and time, commented Mondy Beller, Senior Vice President, Marketing for SHOP.COM.
MyLifetime.Shop.com kicked off with a Breast Cancer Awareness Month promotion, which extended Lifetime’s 14th annual, award-winning Stop Breast Cancer for Life campaign and its long-standing commitment to champion the fight against breast cancer. One hundred percent of all sales from the breast cancer section of myLifetime.Shop.com in October were donated to charities. In addition to a Breast Cancer Awareness-themed shop, myLifetime.Shop.com featured blogs, interactive forums and numerous ways women can get active for the cause.
About myLifetime.com
myLifetime.com (http://www.myLifetime.com), the ultimate digital destination for women’s entertainment, escape and play, is a site where more than 2.5 million women per month connect, play and share. More robust than the typical marketing and promotional site offered by competing networks, myLifetime.com features 1) a games channel with hundreds of compelling online and downloadable games myLifetime.com is among the top 25 online gaming sites for women; 2) entertainment and lifestyle content on beauty & style, celebrities, relationships, health, holidays, shopping, sweepstakes and astrology, 3) original broadband video series; 4) full episodes, behind-the-scenes content and features that enable women to engage deeper with Lifetime’s television programming; and 5) extensive community and public affairs sections. Combined with the reach of the Lifetime Networks, myLifetime.com provides national sponsors an unrivaled opportunity to reach women with targeted cross-platform experiences.
About SHOP.COM
SHOP.COM is the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart technology. Designed with the busy woman in mind, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with offices in New York City and London. For more information, visit the company’s website at www.shop.com.