Jacksonville, FL-based Venus Swimwear Inc. is renaming its web site from VenusSwimwear.com to Venus.com, the company announced. When we purchased the Venus.com name just one year ago, web traffic increased tremendously, and has been steadily growing ever since, says Daryle Scott, CEO, Venus.

Venus also redesigned its web site to create easier navigation, a preview section, new product pages and stronger calls-to-action. Before the re-launch Venus tested two versions. The more graphic intensive of the two test sites resulted in 11% more visitor sessions and a 39% increase in e-mail subscriptions.

Venus, No. 206 in the Internet Retailer Top 500 Guide to Retail Web Sites, is planning to add improved site search, mix-and-match capability, a fit guide and a glossary.

Venus was founded in 1982 as a catalog. It is now a division of Catalog Holdings Inc., with annual revenue in excess of $1.1 billion.