Marc Joseph has been named CEO of Phoenix, AZ-based DollarDays International, a web-based wholesaler to small businesses and local distributors. Joseph had been COO since the company’s founding in 2001. Martin Lakin, who has been DollarDays’ senior director of sales and marketing for three years, takes over the COO post.

Under Marc’s and Martin’s leadership, DollarDays has grown exponentially every year, said Christopher P. Baker, chairman of CP Baker & Co., DollarDays’ parent company. Their promotions signal the company’s continued commitment to their superlative vision, direction and management that helps small businesses compete against larger enterprises by offering competitive goods and prices.

Joseph has held executive positions with Federated Department Stores, Bills, Everything’s A Dollar, and Crown Books. Joseph also founded his own chain of hair salons in Phoenix and grew it to 11 salons, including two spas before selling it and helping to launch DollarDays International. Joseph also is the author of the book The Secrets of Retailing or How to Beat Wal-Mart.

Before joining DollarDays, Lakin was director of operations for bank card issuer Metris Cos. Lakin also has served as senior director of operations for MyGeek.com, a search engine marketing company. He began his career at FACS Group, a division of Federated Department Stores.