Atlanta, GA – January 19, 2005 – Lynk Systems, Inc., a leading payment processor, announced today that following its acquisition by The Royal Bank of Scotland Group it has changed its company name to RBS Lynk Incorporated. The goal of the name change is to leverage the strength of the RBS brand name and more visibly align Lynk as a subsidiary of the RBS Group of companies.
“The RBS Lynk name leverages the reputation of one of the world`s leading financial services companies,” said Erik Hendricks, President and CEO of RBS Lynk. “The combination of RBS and Lynk in our corporate name allows us to capitalize two brands known for excellence in technology and service. We are poised for rapid growth into even larger market opportunities as a result of this acquisition.”
RBS is a significant force in the payments industry in Europe and plans to leverage its expertise to win new national accounts for RBS Lynk in the U.S. market.
“RBS Lynk has the opportunity to change the acquiring philosophy in the U.S.,” said Mike Postle, RBS Lynk`s Head of Sales. “As the leading European provider of merchant acquiring and payment solutions, RBS has the knowledge and expertise to attract merchants with innovative technologies and customized merchant solutions. We plan to build upon this successful approach to differentiate RBS Lynk to large retailers in every market across the United States.”
As part of the RBS Group`s U.S. holdings, RBS Lynk will report up through the Citizens Financial Group as part of a newly created division called Retail Direct, USA, focused entirely on the payment processing industry.
“We wanted the new company name to reflect RBS`s philosophy to `Make It Happen` which we do for businesses everyday by enabling seamless payment processing solutions,” said Hendricks. “The name change affects only the name and logo for our company. RBS Lynk customers can expect the same high-level quality of services, account support and system reliability.”
Lynk will begin the brand transition immediately, with completion anticipated by May 31, 2005.
About RBS Lynk
RBS Lynk is a single-source provider of electronic payment processing services (including credit, debit, EBT, gift cards, customer loyalty cards, checks and more). RBS Lynk utilizes proprietary technology providing scalability and superior service to its customers. RBS Lynk is the ninth-largest merchant acquirer in the U.S. and the third-largest processor of ATMs in the U.S. As a member of The Royal Bank of Scotland Group (RBS Group), one of the world`s leading financial services companies, RBS Lynk reports up through Citizens Financial Group. For more information, please visit RBS Lynk`s Website at www.rbslynk.com.
800.200.5965, x. 1210