Addition of Software Sales Veteran from PeopleSoft is a Strategic Move to Help Grow Sales of the MarketLive(r) E-Commerce Technology and to Increase Company`s Value to Clients
Petaluma, CA — September 28, 2004 — Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(r) on the Web, announced today that Joe Fuca has joined the company as Senior Vice President of Sales. In this position Mr. Fuca will report to Multimedia Live President and CEO Ken Burke. Mr. Fuca will be responsible for all global sales of the company`s MarketLive(r) Intelligent Selling(r) System e-commerce software, for developing new markets, and for increasing overall sales. Mr. Fuca comes to Multimedia Live from PeopleSoft, a $2 Billion dollar enterprise software company.
“Multimedia Live is committed to providing the best enterprise-class e-commerce software available, and Joe`s proven sales track record shows that he can get our message and our products to the companies that need them,” said Ken Burke, Multimedia Live President and CEO. “His experience will be extremely helpful as we continue to grow our already impressive customer base, and as we increase the value of our clients` relationship with Multimedia Live.”
Prior to MML, Mr. Fuca was part of the senior sales management team at PeopleSoft where he oversaw the year-over-year growth of the mid-market business unit. Prior to PeopleSoft, Joe was Vice President of North American Sales and a member of the senior management team at Evolve Software. While under Mr. Fuca`s direction, Evolve grew from $4M per year in sales bookings to over $70M in the second year and became a public company in the process. Evolve was acquired by Primavera Corporation in 2003. Mr. Fuca also held several senior sales management positions during the `90s with Serena Software (formerly known as Merant and before that INTERSOLV), an e-business software provider. Mr. Fuca holds a B.A. in both Business Administration and Communication Arts from California Lutheran University.
“As our customers will attest, Multimedia Live has the superior technology and services that enable online merchandisers to fully realize the commercial potential of the internet. With our scalable, secure, and reliable solution, commercial enterprises can now count on their e-business channel as a primary source of sales and revenue,” said Mr. Fuca. “The company is ready to significantly expand its market share, and I look forward to working with Ken and the rest of the Multimedia Live team as we drive our own success and that of our clients. MML has helped organizations improve their revenue streams for the past ten years through the innovation and automation of their virtual selling environment.”
The addition of Mr. Fuca comes as part of Multimedia Live`s overall expansion in the wake of a significant investment from Sequoia Capital in December 2003.
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(r) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail, and manufacturing industries. MarketLive(r) is Multimedia Live`s enterprise-class, Java(tm)-based, rapid e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine. The company has over 130 employees working with clients as diverse as General Motors, National Geographic, Electronic Arts, Norm Thompson, and The Swiss Colony. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. Burke is the author of the recently-published book Intelligent Selling: The Art and Science of Selling Online.
CONTACT:
Peter Loughlin, Marketing Communications Manager
Phn: 707-780-1627
Fax: 707-769-2661
[email protected]