Acquisition of optimization software firm expands Experians analytics and decisioning capabilities
Costa Mesa, Calif., February 11, 2004 Experian, a global information solutions company, announced today that it has acquired Marketswitch, the leader in high-scale optimization software. The acquisition will expand and enhance Experians analytics and decisioning capabilities on a global scale.
“The acquisition will leverage Experians global market presence, information assets, risk management and marketing expertise with Marketswitchs leading optimization decisioning technology,” said Chris Callero, president, Experian Credit Services. “Clients will now be able to obtain the best in optimization software, backed by one of the leading data, analytics and services organizations in the world.”
Marketswitch TRUE Suite products are used in diverse industries such as financial services, communications, retail, and e-commerce by the world`s leading corporations, including Capital One, Discover Financial Services, Vodafone Sweden and Abbey National.
“This is a unique opportunity to join Experian and contribute our strategic enterprise decisioning applications to their already-rich library of existing products and services,” said Drew Eginton, president, Marketswitch. “We`re very excited to take advantage of Experians depth and global reach to extend our advantage in the supply of high-scale optimization for B2C corporations.”
Marketswitch will operate as a product line within Experian-Scorex, the global decision solutions company. It will be offered as a stand-alone product and will also be integrated with Experian-Scorexs Strategy Manager Generation 3 product offering. “We are pleased that this acquisition will enable us to strengthen and broaden the existing global working relationship between Experian and Marketswitch,” Callero added.
Experian did not disclose the terms of the purchase.
About Marketswitch
Founded in 1997, Marketswitch designs, develops, and sells decisioning software applications that maximize the value of every dollar spent on customers and prospects. Marketswitch first applied its customer-level optimization technology to marketing optimization and has expanded into risk management, collections, pricing and revenue optimization. The Marketswitch TRUE Suite of outbound and real-time optimization software products dynamically determines the right offer at the right price for the right customer through the right channel at the right time in batch or real-time. It does this while simultaneously satisfying real-world business constraints (such as limited budget, minimum sales, risk tolerance, or eligibility requirements) and meeting customer needs. Marketswitch TRUE Suite products are used in diverse industries such as financial services, communications, retail, and eCommerce by the world`s leading corporations, including Capital One, Discover Financial Services, Wells Fargo, the Royal Bank of Scotland, Abbey National and Vodafone Sweden. For more information, please visit www.marketswitch.com.
About Experian
Experian is a global leader in providing information solutions to organizations and consumers. It helps organizations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. It empowers consumers to understand, manage and protect their personal information and assets. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, Calif. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $2.2 billion.
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