Out-of-the-box Applications Integrate Sales, Marketing, and Customer Service with World-class Analytics, Maximizing Salesforce Effectiveness and Trade Management ROI

SAN MATEO, Calif. – February 6, 2002 – Siebel Systems, Inc. (Nasdaq: SEBL), the world`s leading provider of eBusiness applications software, today announced new and enhanced functionality for Siebel eConsumer Goods 7. Reflecting Siebel Systems` proven domain, industry, and technology expertise, Siebel eConsumer Goods 7 provides depth and breadth of functionality in sales, marketing, customer service, and other customer and consumer-touching business processes tailored specifically for the consumer goods industry, resulting in faster deployments, high rates of end user adoption, and a rapid return on investment.

Siebel eConsumer Goods 7 launches with the industry`s most comprehensive, out-of-the-box eBusiness functionality mapped to support the business processes of the consumer goods industry. Siebel eConsumer Goods 7 delivers a fully integrated suite of sales, marketing, and customer service applications that incorporate industry best practices, enabling brand owners to optimize sales force effectiveness and productivity, increase overall trade management profitability, and improve collaboration across the demand chain. The solution is specifically designed to meet the diverse and complex sales, marketing and customer services needs of manufacturers of non-durable and durable packaged goods, as well as consumer electronics and appliances.

“Procter & Gamble forged a strategic relationship with Siebel Systems more than a year and half ago because we recognized the business value of Customer Relationship Management. We are excited about the potential for expanded use of Siebel eBusiness Applications to increase sales effectiveness,” said Robert Scott, Vice President of Information Technology Global MDO at Procter & Gamble. “Siebel eConsumer Goods 7 offers the functionality our customer-facing teams require on a global basis and is backed by the company`s long-standing eBusiness leadership and reputation for customer satisfaction.”

Siebel eConsumer Goods 7 includes a range of new and enhanced functionality that will be of particular benefit to consumer goods companies, including:

–Powerful trade promotion simulation capabilities that enable trade marketers to estimate incremental promotion lift, ensuring profitable and effective trade promotions;

–Significantly enhanced retail execution capabilities with new Siebel Sales Handheld functionality providing highly mobile representatives complete retail merchandising, pre-sales, delivery and van sales functionality in a lower cost, highly configurable, portable device;

–A pre-built data warehouse and powerful analytics applications, delivering comprehensive intelligence on trade promotions, funds, retail audit and sales performance.

Siebel ERM 7 is a revolutionary suite of Web applications that increase employee productivity; dramatically increase workforce capabilities and skills; and streamline the delivery of strategic information, training, and performance management. By maximizing the performance of a company`s most valuable asset-its employees-Siebel ERM 7 allows consumer goods companies to build a sustainable competitive advantage.

“Siebel eConsumer Goods 7 provides our customers with unprecedented breadth and depth of industry-specific functionality, based on industry best practices and close collaboration with our global customer base of more than 125 major consumer goods companies,” said Bill Kester, General Manager of Siebel eConsumer Goods, Siebel Systems, Inc.. “The applications` comprehensive support of trade management, account management, and customer service functions results in a significantly faster return on investment (ROI).”

Siebel eConsumer Goods 7 was built on the foundation of the newly announced Siebel 7 platform. With the release of Siebel 7, Siebel Systems introduced the Siebel Smart Web Architecture, the industry`s first and only zero-footprint Web architecture that provides high levels of interactivity previously available only from Windows desktop applications. Siebel 7 was built from the ground up to operate in heterogeneous environments and by supporting integration via an “application network,” organizations can not only integrate front office and back office systems, but also hundreds of other applications essential to the consumer goods industry. By offering robust application network support, Siebel eConsumer Goods 7 ensures interoperability with the many applications within a consumer goods company`s systems environment, including homegrown legacy systems, industry-specific niche applications, and external applications for collaborating with partner systems.

Siebel eConsumer Goods 7 is also shipping with Siebel Analytics 7, which includes visual, prepackaged and fully configurable reports and interactive dashboards with best practice metrics for sales, marketing, service, partner management, and executive users. All Siebel Industry Applications deliver tailored and robust analytical and reporting capabilities that provide role-based analytics with insight into customer trends and overall business performance.

Siebel eConsumer Goods 7 offers a clear and easy upgrade path for customers, including automated upgrade functionality, resulting in reduced deployment times and the lowest TCO. Unlike most applications software, Siebel eConsumer Goods 7 allows existing customers to employ an automated process to upgrade to the latest version of the application by combining and merging customizations with new functionality on the enhanced platform.

In a July 2001 research report, “Inefficient Marketing Processes Cost you More than Just Customers,” AMR Research asserted, “Front-office applications need to stop being considered niche applications that are useful only to marketing, sales, and merchandising. With the edition of analytics and easy-to-use reporting engines, Web-based technology, and integration to back-office systems, front-office applications provide benefits that can be used across [the] entire enterprise. AMR Research believes that the [consumer goods manufacturing] companies that start to focus attention on systems like trade promotions…and Marketing Process Management (MPM) now will be the market leaders tomorrow.”

About Siebel Systems

Siebel Systems, Inc. (Nasdaq: SEBL) is the world`s leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software, enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail, and dealer networks. Siebel Systems` sales and service facilities are located in more than 37 countries. For more information, please visit Siebel Systems` Web site at www.siebel.com.

Media Contact:

Clay Helm
Siebel Systems, Inc.
Tel.: (650) 477-4691
Email: [email protected]

Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risks and uncertainties. The success of the agreements and products described above and the future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with new versions and new products, the availability of Siebel Systems` products and services, implementation of products and services, existence of errors or defects in products, rapid technological change, dependence on the Internet, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems` Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.

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