Vendors / BetterCommerce (Legal Name: OmniCX Digital Limited)

Valuable Alone. Invaluable Together.


“Enterprise-grade commerce solution at medium sized budgets”





 +44 203 129 2722





BetterCommerce is best suited for mid-market retailers who have outgrown their technology investments and would solve their pain points adopting to a composable API based approach with utmost control and flexibility.


Richfields, Suite 3, 2nd Floor, Congress House, 14 Lyon Road, Harrow, Middlesex, HA1 2EN




  • E-Commerce Software
  • Product Information Management (PIM)

Typical Pricing

Mid Market to Enterprise Retailers & Brands Pricing starts from £1000 per module per month Pricing Models: Based on either License, Revenue or Volume


  • The Fragrance Shop
  • Forever Unique
  • Alvin Key Clamp
  • Sunnamusk
  • Per-Scent

Merger & Acquisitions

  • Microsoft Gold Partner
  • G2’s High Performer for 2021 and 2022

Partnerships & Certifications

  • Integrations: 150+ out-of-the-box integrations available for accounting, marketing, payments and more.
  • PIM, OMS, Analytics and AI Product Recommendations OOB
  • Visual Merchandising and Page Builder (Experience) Supported
  • PIM and OMS can connect to any third party ecommerce such as Shopify, Magento, WooCommerce and more.
  • B2B & B2C Commerce Supported


  • Vikram Saxena, CEO
  • Vipul Aggarwal, CRO
  • Finlay Mure, VP – Sales & Marketing

Sales Representation

Finlay Mure

Vendor Resources


The BetterCommerce platform is the technology that enables our business to put the customer experience at the heart of everything we do - mobile, web and in-store.
Julian Holt
Group COO, The Fragrance Shop
BetterCommerce has simplified the way we run our business. We have moved on from using a complex tech stack based on Magento and a large number of plugins to a timesaving and customisable all-in-one solution with a single system.
Sumit Jairath
Managing Director, Forever Unique