As B2B marketing continues to evolve, it’s crucial to understand and track critical metrics for measuring and optimizing strategies, writes Mike Mayer, CEO of marketing agency Main Event Digital.
The pandemic did not accelerate growth for online retailers, and Amazon was not the biggest winner during the COVID-19 period. Those contrary-to-popular-belief conclusions emerge from data in the 2024 edition of the Top 1000/Top 500 Report.
