2023 Web Design & Customer Experience Report
Website design and functionality undoubtedly affects customer experience and sales. 23% of shoppers are “frustrated” with slow-loading sites—causing many retailers to invest in new design and features to gain a competitive advantage.
However, even amid these frustrations, shoppers are less enamored with buying on a mobile phone than with buying on a desktop. A Digital Commerce 360 and Bizrate Insights survey in October 2022 of 1,107 shoppers showed a 10-percentage point difference in how often desktop shopping received a top score versus mobile shopping.
The 2023 Web Design & Customer Experience Report is packed with shocking data and surprising new trends, like the rise of virtual shopping in the metaverse and the expanded use of augmented reality to show shoppers how clothes will fit them.
This report examines what shoppers want from an ecommerce website and what retailers are delivering.
Get an inside look at trends in design, the change in tools that developers are using to design sites and exclusive findings from our extensive shopper survey.
View the table of contents for full details on what’s included in the report.
Published January 2023
Extensive Overview on Web Features & Innovations
Read through our major findings on trends in website design, including:
- A list of features and services Top 1000 retailers offer on their websites
- Virtual reality and sizing tools
- Adobe’s acquisition of Figma
- Mobile vs desktop traffic
- Customer service & artificial intelligence
20+ Data-Packed Charts
Start visualizing the power of strategies and trends in ecommerce web design and share critical data with your colleagues and clients.
Findings from a Shopper Satisfaction Survey
Digital Commerce 360 coordinated with Bizrate Insights to survey 1,107 online shoppers in October 2022 and hear firsthand what features matter most and how they wish to communicate from a customer service perspective.
WHY YOU SHOULD BUY IT
Digital Commerce 360’s Web Design & Customer Experience Report is a necessary guide to better understand (and profit from) the ecommerce technology landscape with significant challenges in ecommerce looming large.
Our latest analysis and data will help you make necessary investments and equip you with effective strategies to improve your website, enhance customer experience and drive sales.
OTHER CONTENT YOU MAY LIKE
Analyzing North America’s leading online retailers, ranked 1-1,000 by web sales
Analyzing retailers’ strategies and investments to increase conversion rates
Analyzing the top ecommerce platforms and the retailers that use them