2019 State of Web Design Report

An analysis of how website design is changing in response to consumer preferences, increasing levels of mobile shopping and a drive by retailers to make their website experiences more inviting, personalized and easy to use.

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2019 State of Web Design Report

The 2018 holiday season was the first in which shoppers placed more orders from their phones than computers or tablets. That’s having a big impact on web design, but it’s just one of the big trends influencing how retail websites are built.

Beyond being mobile-friendly, consumers also expect the navigation and search functions of retail websites to help them find the products they want to buy quickly and effortlessly. Online shoppers also expect retail website they visit often to “recognize” and “remember” them and serve up customized content. The 2019 State of Web Design examines the things retailers are doing to improve the design of their websites and the results they are getting—based on an exclusive survey of more than 80retailers that sell online. It also includes the results of an exclusive survey of 562 shoppers about how they assess the design and user experiences at e-commerce websites they use.

Other sections of the report include ranking of 50 major retail websites based on a mix of quantitative and qualitative analysis and mobile shopping and web personalization are re-shaping the way e-retailers interact with consumers case studies of retailers that recently redesigned their websites showing why they did it and what the merchants accomplished.

What's included in the 53-page 2019 State of Web Design Report

  • View this reports Table of Contents
  • More than 20 charts and tables revealing the results of Internet Retailer’s exclusive consumer and retailer surveys
  • 50 major retail websites, ranked based on design and UX features
  • Exclusive survey of 80 online retailers about their web design and UX priorities in 2019 and beyond
  • Exclusive survey of more than 560 consumers about their likes, dislikes and pet peeves related to online shopping
  • Insights from executives at Gap Inc., Birchbox Inc. and others
  • Examples home pages and product pages done well—and what makes them good
  • Top 20 website design features used by the Internet Retailer Top 1000
  • What major e-retailers are doing to improve the user experiences they offer website users
Among consumers surveyed

83%

cited poor search results are a problem on the retail websites they use

Online shoppers can be impatient.

61%

say they will leave an e-commerce site and go to a competitor when they encounter a poor user experience

Among retailers surveyed

40%

say conversion rates are improving year-over-year

What you get

State of Web Design Report

Data and analysis for designing profitable retail sites

  • State of Web Design Report
  • Survey: Likes and Dislikes of Online Shoppers
  • Survey: Top Design Priorities of Online Retailers
  • Table: 50 Leading Retail Websites, Ranked Based on 20+ Criteria
  • Case Studies: Retailers Talk About Recent Redsigns
  • Report PDF $299

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  • Survey: Likes and Dislikes of Online Shoppers
  • Survey: Top Design Priorities of Online Retailers
  • Table: 50 Leading Retail Websites, Ranked Based on 20+ Criteria
  • Case Studies: Retailers Talk About Recent Redsigns
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  • State of Web Design Report
  • Survey: Likes and Dislikes of Online Shoppers
  • Survey: Top Design Priorities of Online Retailers
  • Table: 50 Leading Retail Websites, Ranked Based on 20+ Criteria
  • Case Studies: Retailers Talk About Recent Redsigns
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Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, e-commerce rankings, and databases. Learn more about our 360 Premium Memberships.