2019 State of Web Design Report
The 2018 holiday season was the first in which shoppers placed more orders from their phones than computers or tablets. That’s having a big impact on web design, but it’s just one of the big trends influencing how retail websites are built.
Beyond being mobile-friendly, consumers also expect the navigation and search functions of retail websites to help them find the products they want to buy quickly and effortlessly. Online shoppers also expect retail website they visit often to “recognize” and “remember” them and serve up customized content. The 2019 State of Web Design examines the things retailers are doing to improve the design of their websites and the results they are getting—based on an exclusive survey of more than 80 retailers that sell online. It also includes the results of an exclusive survey of 562 shoppers about how they assess the design and user experiences at ecommerce websites they use.
Other sections of the report include ranking of 50 major retail websites based on a mix of quantitative and qualitative analysis and mobile shopping and web personalization are re-shaping the way e-retailers interact with consumers case studies of retailers that recently redesigned their websites showing why they did it and what the merchants accomplished.