2018 Online Peak Seasons Report
An online retailer’s peak season is the year’s high point of traffic and sales, and typically the merchant’s most important season, because it accounts for a disproportionate amount of yearly revenue.
But not all retailers identify the November-December winter holiday sales period as their peak season. Consumer spending habits follow the calendar year cycle, and within the 12 months are five holidays consumers prepare for by shopping online. In addition to the “holiday season” of Christmas and Hanukkah, this report dives into four more holidays or periods that are key online shopping times in the U.S. that together generated $136.69 billion online from Halloween 2017 through back-to-school 2018.
The 71-page 2018 Online Peak Seasons Report analyzes Valentine’s Day, Mother’s Day, back-to-school season, Halloween and the Christmas and Hanukkah holidays, which all have a strong online sale component.
View the table of contents for full details on what’s included in the report.