2018 Online Peak Seasons Report

Ecommerce Trends in Peak Shopping Seasons

2018 Online Peak Seasons Report

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2018 Online Peak Seasons Report

An online retailer’s peak season is the year’s high point of traffic and sales, and typically the merchant’s most important season, because it accounts for a disproportionate amount of yearly revenue.

But not all retailers identify the November-December winter holiday sales period as their peak season. Consumer spending habits follow the calendar year cycle, and within the 12 months are five holidays consumers prepare for by shopping online. In addition to the “holiday season” of Christmas and Hanukkah, this report dives into four more holidays or periods that are key online shopping times in the U.S. that together generated $136.69 billion online from Halloween 2017 through back-to-school 2018.

The 71-page 2018 Online Peak Seasons Report analyzes Valentine’s Day, Mother’s Day, back-to-school season, Halloween and the Christmas and Hanukkah holidays, which all have a strong online sale component.

View the table of contents for full details on what’s included in the report.

What's included in the 2018 Online Peak Seasons Report

  • Total amount spent online for each holiday
  • 35 charts and tables showcasing trends in the peak seasons
  • Ecommerce’s share of sales compared with total retail spending for the holiday
  • The main shopping time period for each holiday
  • Interviews with key online retailers for each holiday’s main product categories
  • Analysis of web traffic increases for the holiday
  • Examination of the retailers that generate the most search ad clicks for appropriate categories per holiday
  • Conversion rate increases for key retailers per holiday
  • Breakdown of most-opened emails, their subject lines and send dates for top retailers for each holiday
  • Study of consumer spending patterns for each holiday, either by product pricing, average order value or when shoppers are spending the most for each peak season
  • Chapter on performance management during a peak traffic period
Online shoppers spent

$23.432 billion

on back-to-school related products from July 1-Sept. 15

Ecommerce accounts for

33.8%

of total retail spending related to Halloween

Two major online flower retailers generate

69.4%

of their Mother’s Day flower sales in just one week leading up to the holiday

Online Peak Seasons Report

E-Commerce Trends in Peak Shopping Seasons

  • Online Peak Seasons Report

    View Table of Contents

  • Total amount spent online for each holiday
  • 35 data-rich charts and tables revealing peak season trends
  • Interviews with key online retailers for each holiday’s main product categories
  • Study of consumer holiday spending patterns

  • Report PDF $399

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  • Online Peak Seasons Report
  • Total amount spent online for each holiday
  • 35 data-rich charts and tables revealing peak season trends
  • Interviews with key online retailers for each holiday’s main product categories
  • Study of consumer holiday spending patterns
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  • Online Peak Seasons Report
  • Total amount spent online for each holiday
  • 35 data-rich charts and tables revealing peak season trends
  • Interviews with key online retailers for each holiday’s main product categories
  • Study of consumer holiday spending patterns
  • Access to All Reports Published
  • Access to All Charts & Data
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2018 Online Peak Seasons Report

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.

See Membership Plans