The online strategies, rankings, web sales growth, and massive inroads that these global luxury brands and merchants are making in the once stuffy luxury market is documented in Internet Retailer’s new 59-page report.
Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.
Worldwide online sales of luxury personal goods are projected to grow 21% to $33.9 billion this year from $27.9 billion in 2017, Internet Retailer estimates. That’s far faster than the 7.0% projected growth in total luxury sales in 2018.
While there was a time when luxury brands turned up their noses at selling online, that’s no longer the case. Consumers are buying more luxury goods online every year—ecommerce penetration in the category is projected to cross 10% this year, up from 8.9% in 2017—and that’s driving retailers of premium goods to dramatically step up their investments in website development and digital marketing.
The 82-page 2018 Online Luxury Report analyzes the fast-growing global luxury ecommerce market and the key strategies helping the 130 largest luxury retailers grow online.
Internet Retailer estimates on the size of the global luxury market, the ecommerce share of that market and how much growth lies ahead
A list of the 130 leading luxury online retailers with 2017 ecommerce growth, ranked by 2017 web sales
Data and details on the leading online marketplaces around the world that sell high-end goods, including 2017 gross merchandise sales growth of the top 5
An analysis of the steps Amazon and eBay are taking to move into this arena
Data on the luxury leaders in paid search spend and followers on major social networks
Benchmark data on conversion rate and average order value, broken down by merchandise category
Strategies luxury retailers and brands are using to sell to international shoppers
An in-depth look at China’s fast-growing luxury ecommerce scene and how global brands are getting in on the action
An exclusive survey of luxury shoppers that reveals how much they buy online, what they look for in an ecommerce site, the online and offline marketing channels that influence their buying decisions, the role of physical stores in their purchasing behavior, and how much they shop via mobile websites and apps
Luxury ecommerce grew
23.3%
in 2017, more than three times faster than total luxury retail growth
The conversion rate for luxury health and beauty online retailers is
4.4%
slightly higher than that conversion rate for that category for all Internet Retailer Top 500 retailers
The average order value of luxury e-retailers is
$408
more than three times higher than the AOV for Top 500 merchants
Online Luxury Report
All-New Data on the Online Luxury Market
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The online strategies, rankings, web sales growth, and massive inroads that these global luxury brands and merchants are making in the once stuffy luxury market is documented in Internet Retailer’s new 59-page report.
Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.
