2018 E-Commerce Personalization Report
Personalization is important—but it’s hard. That’s the opinion of experts, and it shows up in an Internet Retailer test of the personalization capabilities of 125 leading online retailers.
In this first-of-its-kind research, Internet Retailer browsed homepages and product pages, created accounts, signed up for emails and moved to checkout pages—all the while making detailed notes of how effectively these e-commerce leaders adapted content and promotions based on what the testers viewed and did. They also tested Amazon.com both as a Prime member and as a shopper not a member of Prime to see how the leading e-retailer’s personalization practices vary based on Prime membership.
The results were, frankly, a bit shocking.
This 62-page document, the 2018 E-Commerce Personalization Report reveals how well leading online retailers are personalizing their websites, mobile sites and email marketing, and will provide the data you need to benchmark yourself against top online competitors. You will also see a host of examples of retailers personalizing their web and mobile sites and marketing email in innovative ways.
View the table of contents for full details on what’s included in the report.