This Report examines a $15.12 trillion U.S. manufacturing and distribution economy that appears flat on the surface but is rapidly shifting underneath. Total B2B sales rose just 0.4% in 2025 as buyers delayed projects, reduced inventory, and scrutinized pricing. At the same time, digital buying accelerated. B2B ecommerce grew 13% to $2.93 trillion. 

With 90%+ of B2B transactions now electronic, the real competition is over which platforms capture the order. Procurement systems and marketplaces are reshaping buying, and distributors using ecommerce and AI are pulling ahead. Growth now depends on winning digital share inside customer purchasing systems. This Report will help you understand where B2B buying is shifting—and how to position your business inside the systems where customers now purchase.

What’s Included: 

• How digital channels are outpacing overall B2B sales
• Where $2.93T in ecommerce spend is flowing — and why
• How procurement teams are changing supplier visibility
• The rising influence of marketplaces on B2B buying
• How leading distributors use ecommerce, integration, and AI to drive margin and retention
• What manufacturers must do to stay competitive inside customer systems

View the table of contents for full details on what’s included in the report.
Published February 2026

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