2019 Automotive Ecommerce Report

Data, analysis and case studies on the $14.6 billion online automotive retail market.
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2019 Automotive Ecommerce Report

Car makers use dealers to sell new cars. And used car sales also are dominated by dealers and wholesalers that want buyers to come down to the lot, take a test drive, listen to a sales pitch and haggle over price.

Not much has changed about how manufacturers and dealers sell cars—at least until now. The automotive industry is undergoing a transformation, and that re-invention of how new and used cars are sold is driven by ecommerce.

After no change in more than a century, ecommerce is set to transform automotive retailing. The 92-page 2019 Automotive Ecommerce Report analyzes the data and trends driving ecommerce forward and reports on the opportunity ahead for companies of all sizes, and on who wins—and loses—in the race to acquire digital car buyers.

The report also includes a detailed analysis of the overall state of disruption in automotive ecommerce, including which manufacturers, dealers and other sellers are making the move online, who’s not, and what’s driving growth in an ecommerce market that’s already generating nearly $15 billion in annual web sales.

View the table of contents for full details on what’s included in the report.

WHAT'S INCLUDED IN THE 2019 AUTOMOTIVE ECOMMERCE REPORT:

  • Data-rich overview of the total U.S. market for new and used vehicles and the number of new and used cars, trucks and sport utility vehicles being sold online.
  • Data and in-depth analysis of digital sales of used vehicles—currently the biggest ecommerce market in automotive retailing.
  • First-ever research comparing how the 41 biggest automotive manufacturers selling in the U.S. compare on 57 car-buying metrics
  • Data and analysis comparing how the 50 biggest auto dealerships compare on 36 digital car-buying metrics and showing which are leading the pack online
  • Exclusive Digital Commerce 360 survey of more than 1,000 consumers on their digital car-shopping habits and expectations.
  • Detailed analysis of automakers, such as Tesla, that are selling cars to consumers entirely online.
  • Case studies on the strategies of emerging and established digital car sellers, such as Carvana, Vroom, Shift Technologies, eBay Motors and others, and details on their results.

$14.6 billion

The emergence of automotive ecommerce translates into a significant new sales opportunity for manufacturers, dealers and other digital car sellers. Already, the automotive ecommerce market is a $14.6 billion-a-year business

$7.5 billion

With the average new car sold for about $35,000, online new car sales total an estimated $7.5 billion annually

$7.09 billion

With the average used car sold for about $20,084, online used-car sales total an estimated $7.09 billion annually

What you get

Automotive Ecommerce Report

Data, analysis and case studies on the $14.6 billion online automotive retail market.

  • 2019 Automotive Ecommerce Report

    View table of contents

  • Data-rich overview of the total U.S. market for new and used vehicles and the number of new and used cars, trucks and sport utility vehicles being sold online
  • Data and in-depth analysis of digital sales of used vehicles—currently the biggest ecommerce market in automotive retailing.
  • First-ever research comparing how the 41 biggest automotive manufacturers selling in the U.S. compare on 57 car-buying metrics
  • Data and analysis comparing how the 50 biggest auto dealerships compare on 36 digital car-buying metrics and showing which are leading the pack online
  • Exclusive Digital Commerce 360 survey of more than 1,000 consumers on their digital car-shopping habits and expectations
  • Report PDF $299

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  • 2019 Automotive Ecommerce Report
  • Data-rich overview of the total U.S. market for new and used vehicles and the number of new and used cars, trucks and sport utility vehicles being sold online
  • Data and in-depth analysis of digital sales of used vehicles—currently the biggest ecommerce market in automotive retailing.
  • First-ever research comparing how the 41 biggest automotive manufacturers selling in the U.S. compare on 57 car-buying metrics
  • Data and analysis comparing how the 50 biggest auto dealerships compare on 36 digital car-buying metrics and showing which are leading the pack online
  • Exclusive Digital Commerce 360 survey of more than 1,000 consumers on their digital car-shopping habits and expectations
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    Top 500 Basic

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  • 2019 Automotive Ecommerce Report
  • Data-rich overview of the total U.S. market for new and used vehicles and the number of new and used cars, trucks and sport utility vehicles being sold online
  • Data and in-depth analysis of digital sales of used vehicles—currently the biggest ecommerce market in automotive retailing.
  • First-ever research comparing how the 41 biggest automotive manufacturers selling in the U.S. compare on 57 car-buying metrics
  • Data and analysis comparing how the 50 biggest auto dealerships compare on 36 digital car-buying metrics and showing which are leading the pack online
  • Exclusive Digital Commerce 360 survey of more than 1,000 consumers on their digital car-shopping habits and expectations
  • Access to All Reports Published
  • Access to All Charts & Data
  • Online Database Access

    Top 1000 Basic Plus and all International Databases

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Edition
Number of licenses:

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.