Fine jewelry retailer Brilliant Earth adds virtual appointments, expands its virtual try-on feature to wedding bands, plus launches a wedding band matching tool. Shoppers who use the digital tools convert at a higher rate than shoppers who don’t use the tools. In addition, Brilliant Earth plans to open its ninth showroom by the end of 2020.
With Clarity is one of 10 retailers featured in Internet Retailer Magazine’s Innovation Issue. By 3D printing diamond rings for shoppers to preview their custom designs before ordering, the online engagement ring retailer aims to minimize shoppers’ fear of buying a high-ticket ring sight unseen.