“Customer-obsessed” B2B companies build better relationships with employees and customers than peer companies without a strong customer focus, Forrester Research says.
In a new report, Deloitte finds that many B2B companies are deploying a “robust revenue operations” function to drive digitally focused, effective growth strategies across marketing, sales and customer service.
As B2B marketing continues to evolve, it’s crucial to understand and track critical metrics for measuring and optimizing strategies, writes Mike Mayer, CEO of marketing agency Main Event Digital.
