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Retail technology—it isn’t just for online retail anymore

In this report, sponsored by FedEx, learn how retailers are bringing technology into stores to make bricks-and-mortar shopping fun, cool, fast and easy. Many smart retailers are investing in cutting-edge systems designed to bridge the gap between stores and online, drive shoppers to physical locations and improve efficiency. Retail technology has seeped from the web and into stores. It’s in the hands of associates. It’s in the mobile apps consumers use at shops. It’s even in store-based augmented reality zombie video games.

Technology is making store shopping fun, easy and smoother for both retailers and consumers. This report explores how.

Commissioned by FedEx

 

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