After a year of preparation, the holiday season is firmly in the rearview.
Retailers can track and measure every click on their marketing materials and on their ecommerce site. But what should they do with all this data and how can they use it to make decisions that improve sales and benefit shoppers?
Many turn to technology powered by artificial intelligence, which can continually ingest data and either run with a decision or make a recommendation. Other merchants rely on A/B split testing when it comes to making data-driven decisions.
Find answers and solutions in Digital Commerce 360’s March Strategy Insights Report, which includes the following in-depth articles, written by Digital Commerce 360 editors:
- In “How are digital marketers using AI to boost conversion?” three major retail brands, including consumer food conglomerate Mars, showcase how they use artificial intelligence in their marketing campaigns to drive consumers to buy.
- “Retailers use data to improve conversion and the customer experience” provides several examples of how retailers made data-driven decisions to improve their ecommerce sites and increase conversion.
- “Gathering data in the page of privacy” explores the avenues marketers are taking to acquire customers without third-party cookies.
Compliments of: Loqate