Retail marketers focus on tangible results
Retail marketers are zeroing in on the digital marketing channels that produce the best returns on their investments, according to the results from Internet Retailer’s fourth annual Digital Marketing Survey. Internet Retailer’s December cover story draws on the survey to examine how retailers are allocating their marketing budgets and what their plans are in the year ahead.
Inside the December issue:
- “How e-commerce platforms are changing” examines how e-commerce platform providers are launching new tools to appeal to merchants craving help managing their growing online businesses.
- “Fast, free shipping isn’t free” describes why merchants are investing heavily in distribution centers and warehouse technologies.
- “Why more retailers are letting shoppers pay via Venmo” explains how the number of merchants accepting Venmo is growing thanks to its unique advantages.
- “‘Now’ is the language of the shopper” describes how consumers’ delivery expectations continue to accelerate, thanks to the relentless efforts of Amazon.com and others to improve shipping times.
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