Print-on-demand fulfillment enables retailers and brands to respond quickly to trends with no fear they’ll be stuck with unsold merchandise.
With online shopping exploding during the pandemic, retailers and brands are seeking to increase their web selection and sales. But they hesitate to place big orders for new products or designs that may not sell. How can they minimize risk while testing new ideas?
The answer is print-on-demand fulfillment, in which the item is only produced after the consumer purchases it. The technology has taken big strides in recent years, and this white paper provides examples of online retailers boosting sales and profits by leveraging print-on-demand.
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