Consumer behavior is changing how demand reaches the warehouse. Based on research with 1,000 U.S. apparel, beauty, and skincare consumers, From Viral Demand to Intentional Returns examines four shifts affecting retail fulfillment: social discovery, intentional returns, product availability, and evolving physical and digital shopping journeys.
Read the study to understand these demand changes, their implications for leaders evaluating warehouse automation, and how fulfillment operations can respond while managing seasonal peaks, promotions, and replenishment cycles.
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