When the word “holiday” comes up, many consumers immediately think of the Christmas/Hanukkah season. But holidays—which also comprise Valentine’s Day, Halloween, Mother’s Day and more—are surrounded by peak shopping times as well, such as back-to-school shopping season. Some retailers are even developing their own sales holidays, such as Amazon’s Prime Day sale, while other retailers intended to capitalize on a Prime Day halo effect by launching their own sales that overlapped with Prime Day.
Retailers see the importance of these peak shopping periods that happen all year round. While the Christmas/Hanukkah holiday sales will always remain crucial, other holidays or peak periods are just as, if not more, important for certain retailers, especially those with a product niche.
This Ecommerce Peak Seasons Executive Report will delve into retailers’ peak seasons, including how the 2018 holidays fared, while also examining how consumers shopped this back-to-school season, Prime Day results and how retailers prepare for Valentine’s Day, Cyber 5 (Thanksgiving through Cyber Monday) and Christmas/Hanukkah.
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