Many B2B executives believe Artificial Intelligence (AI) will be a game-changer. Here are 5 strategies to get started.
In a recent survey conducted by Digital Commerce 360, a large majority of executives say they are convinced that mastering artificial intelligence will be decisive in B2B ecommerce success—yet many of them say their companies are hesitant to get started or struggling with AI projects. Among the common obstacles: difficulty in recruiting and retaining talent, data that’s not formatted consistently, problems integrating AI tools with existing technology and, most importantly, how to get started.
In a new report from HCL Commerce and Perficient ― written by Digital Commerce 360 ― experts provide advice on how to get started, the common obstacles to avoid, and how to get early wins that will demonstrate AI’s value. Plus, the survey provides useful insights about what’s working and what’s not, how companies are using AI and the differences between the strategies and results of large companies and smaller ones.
What’s important to understand is that some companies are getting a head start and having success with AI today, leaving competitors behind as a result.
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