A first-time buyer places a high-value order, pays for rush shipping, and ships it to an address that doesn’t match billing. Most systems read that as a decline. At David’s Bridal, it describes a typical guest.
Recognizing that guest is one result of an 18-month transformation. David’s Bridal rebuilt itself as an AI-native business, changing how brides discover and shop, and how the company tells a good guest from a risk. Two weeks after its most recent go-live, the approval rate was 99.78%.
On Wednesday, November 4 at 1:00 PM ET, CTO Scott Saeger walks eCommerce leaders through the strategy.
The conversation will dive into:
- Where David’s Bridal is placing its AI bets, and what they’ve returned 18 months in
- How an AI-native approach recognizes every good guest, even the unconventional ones
- What other eCommerce executives can borrow from the approach
One hour, with a live Q&A at the end. Can’t make it live? Register anyway and we’ll send you the recording.
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