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Payment optimization is just one small part of a successful global ecommerce strategy for brands looking to break into new markets around the world. But it’s a critical piece that you can’t afford to get wrong if you want to capture new customers and gain market share.
According to Expandeco, up to 50% of shoppers said they would cancel a purchase if they didn’t find their preferred payment method in an online store. But it’s not as simple as just adding a variety of payment options to your digital storefront.
To optimize your conversion rate, you need to provide a localized checkout experience while aligning your back-office processes to maximize efficiency and avoid major problems.
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