Technologies like artificial intelligence and augmented reality are no longer futuristic—online retailers are using them today to boost conversion rates.

Maximizing online sales today requires mastering an alphabet soup of new technologies, from AI and AR to AMP and PWA. Savvy retailers are leveraging the tech behind these acronyms to boost online conversion rates.

Here are 10 examples of retailers using advanced technology to better personalize their websites and digital marketing, and more effectively serving mobile shoppers. Many of them are small and midsized companies, a sign that these technologies are no longer overly expensive or difficult to deploy.

Commissioned by FedEx


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