Companies / Roundup: Express racks up a 19.6% increase in ecommerce sales

#290
Rank in U.S.
Performance Score:
41 out of 100

The Buckle Inc., a multichannel fashion retailer, recorded web sales growth in fiscal 2015, but store and overall sales declined. Company executives cited a “challenging” retail environment, made worse by a mild winter, for its sales decrease. For fiscal 2015, e-commerce accounted for 9.4% of total revenue, up from 8.2% in fiscal 2014. “We continually work to improve the marketing of our e-commerce site,” Dennis Nelson, CEO of The Buckle, said. This includes improving emails, “and doing a better job of keeping our online store in inventory as well.” The Buckle will continue developing e-commerce programs, “such as testing remarketing, to continue to grow our online business,” Nelson added.

Headquarters

2407 W. 24th St., Kearney NE 68845

Parent Company

The Buckle Inc.

Merchant Type

Retail Chain

Merchandise Category

Apparel/Accessories

Website

Buckle.com
Year Launched: 1999

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