Companies / Starbucks

Rank in U.S.
Performance Score:
41 out of 100

Coffee retailer Starbucks Corp. announced in January 2017 it was launching virtual assistant technology to create a more personalized customer experience. Customers will be able to place orders via voice command or messaging to a virtual barista through the My Starbucks Barista feature in its mobile app. The technology was expected to roll out in selected regions first on iOS in early 2017 and be made available to more iOS and Android users on a rolling basis. Starbucks’ assistant builds on an artificial intelligence approach the company is using to jump start personalization for a rewards program. The AI-based personalization engine generates 4,000 variants of offers per week in real time.


2401 Utah Ave. South, Suite 800, Seattle WA 98134

Parent Company

Starbucks Corp.

Merchant Type

Retail Chain

Merchandise Category


Year Launched: 2006

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Our Starbucks Coverage

  • March 2018
  • 14
  • January 2018
  • 2017
  • November 2017
  • September 2017
  • August 2017
  • May 2017
  • March 2017
  • 2016
  • July 2016
  • April 2016
  • March 2016
  • January 2016
  • 2015
  • November 2015