General merchandise e-retailer Shop.com, a part of Market America, is adding about 100,000 items from 40 vendors to its e-commerce marketplace using a cloud-based service from SPS Commerce that acts like LinkedIn to connect to qualified drop-ship vendors that ship orders directly from their warehouses to online shoppers. By adding the vendors, Shop.com, which historically has sold mainly cosmetics, skincare and health and nutrition-related products, adds new product categories, says Eddie Alberty, vice president of strategic partnerships. New items include such consumer electronics items as TV sets, gaming systems and tablet computers, and consumables like soup, spices, olive oil and garbanzo beans.
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