Companies / QVC Group

#7
Rank in U.S.
Performance Score:
60 out of 100

In fall 2016, QVC launched a global network called Beauty iQ devoted to cosmetics, fragrances and skin care. Beauty iQ has a TV broadcast, website at BeautyiQ.com, dedicated section in the QVC app and its own social media accounts. It sells products and gives cosmetic tips and tutorials. The move is in response to the growth of the category, as beauty products represented 17% of global sales for QVC in 2015, says executive vice president Mary Campbell. “Beauty has been one of our fastest-growing businesses, and prestige beauty overall is seeing industry-wide growth. Our customers are telling us that they want more and deeper experiences in the beauty category.”

Headquarters

1200 Wilson Drive, West Chester PA 19380

Parent Company

Liberty Interactive Corp.

Merchant Type

Catalog/Call Center

Merchandise Category

Mass Merchant

Website

QVC.com
Year Launched: 1996

Want to see the data on this company?

This profile is only available to Platinum All-Access and Database members

Members unlock more Digital Commerce 360 intelligence, including:

  • U.S.-based analysis reports
  • International-based analysis reports
  • All “gated” research charts and data
  • Top 1000 Company Profiles
Already a member? Sign In

Our QVC Group Coverage

  • February 2018
  • 1
  • 2017
  • December 2017
  • November 2017
  • September 2017
  • August 2017
  • July 2017
  • April 2017
  • March 2017
  • February 2017
  • 2016
  • December 2016
  • November 2016
  • October 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • 2015
  • December 2015
  • November 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • 2014
  • December 2014
  • November 2014
  • October 2014
  • June 2014
  • March 2014
  • January 2014
  • 2013
  • October 2013
  • May 2013
  • January 2013